• 文化山西:中国文明从这里开始 2019-07-16
  • 圣洁的雪山文章中国国家地理网 2019-07-14
  • 如何在东京买奢侈品又省钱?逛好中古店! 2019-07-14
  • 为何节食减肥效果不理想 2019-07-04
  • 现代心素派:炸时蔬 结缘汤圆 2019-07-02
  • 张德江:着力完善监督工作机制,加强对宪法法律实施和“一府两院”工作的监督 2019-06-29
  • 【人事】中共临汾市委组织部公示3名拟任职干部 2019-06-29
  • 奋战三天四夜 达州塔沱市场火灾现场明火扑灭  消防分批次撤离 2019-06-17
  • 迎泽大街下穿火车站通道顶进过半 2019-06-17
  • 香蕉-热门标签-华商生活 2019-06-06
  • 要战胜对手需要学习对手的长处,弥补自己的短处,但这不是关键,关键是发扬自己的长处。这叫你打你的,我打我的。 2019-05-30
  • 汽车达人秀(109) 驶过独库公路的一年四季 2019-05-30
  • 紫光阁中共中央国家机关工作委员会 2019-05-27
  • 【文艺时代】尹昉:星空下跳舞 2019-05-21
  • 西部网(陕西新闻网)www.cnwest.com 2019-05-21
  • Subscribe
    From Membership to Loyalty: How to Increase Connection

    分分彩一天刷10万流水:From Membership to Loyalty: How to Increase Connection | MCI Group | MCI Group | EN

    Calendar icon January, 30 2019

    There are many external factors that impact how membership evolves...

    pk10个人投注心得分享 www.856gw.com Increasingly diverse audiences with growing expectations, the search for additional revenue streams and new online communication channels that surface. 

    But, what always remains at the core of how any association operates is its relationship with its members.

    Attracting, engaging and retaining members is always a priority. However, for many associations member retention is reactive. Too few are proactive enough to identify membership segments that require special nurture and even less have taken the step to continuously track the changing needs of their membership and reinforce their value to further strengthen their relationship with them.

    While many members might feel satisfied, how many do actually feel a connection to the organisation? A connection that will transform them into loyal members?

    Member loyalty can be perceived differently. But, despite how organisations see and measure loyalty, there are three key areas that cannot be ignored: member satisfaction with the association, likelihood to renew membership, and the sense of connection to the organisation’s core value.

    So, how can associations ensure that their members are not only content, or just happy with their membership, but are encouraged to become loyal?

    You want to discover more about our services? Discover our services

    Personalisation matters

    Content is one of the most important tools to engage with members, but when utilised incorrectly can have a negative impact on the member-association relationship. Standard messages that are spread across all members regardless of age, region or needs, indifferent information that add no value to recipients, language errors or inconsistencies, and inconvenient content formats can really harm a member’s perception and jeopardise their relationship with the association.

    The more personalised the content is, the easier it becomes to drive members into loyalty.

    Channels, timing and formats make a difference

    In order to transform a satisfied member into a loyal one, associations need to keep communication consistent; communication that is target-focused and value-driven. One of the greatest benefits members seek to enjoy, is the opportunity to stay up-to-date with the latest trends and research.

    Therefore, it is important to maintain an open communication channel, preferably via email - the dominating means of contact with members - on a weekly or monthly basis. Social media, articles, journals and videos can also create powerful storytelling, but direct email is particularly popular when it comes to consuming easy and engaging information.

    Contact us here to discuss how your association can be future-ready and stay relevant for its members.

    ABOUT THE AUTHOR

    maria.kriva

    maria.kriva
    Maria Kriva

    Maria is a Content writer at MCI Group, covering stories on association membership and growth, sponsorship, attendee engagement and conference impact; former online journalist and avid film critic.

    Send me a message

    SUGGESTED READS

    MOST POPULAR

    Subscribe to the latest news & insights

    MCI Group collects your personal data to process your request and respond to you. For more information: Privacy Statement

    * mandatory fields

    ENGAGE WITH US

    Let's have a conversation

  • 文化山西:中国文明从这里开始 2019-07-16
  • 圣洁的雪山文章中国国家地理网 2019-07-14
  • 如何在东京买奢侈品又省钱?逛好中古店! 2019-07-14
  • 为何节食减肥效果不理想 2019-07-04
  • 现代心素派:炸时蔬 结缘汤圆 2019-07-02
  • 张德江:着力完善监督工作机制,加强对宪法法律实施和“一府两院”工作的监督 2019-06-29
  • 【人事】中共临汾市委组织部公示3名拟任职干部 2019-06-29
  • 奋战三天四夜 达州塔沱市场火灾现场明火扑灭  消防分批次撤离 2019-06-17
  • 迎泽大街下穿火车站通道顶进过半 2019-06-17
  • 香蕉-热门标签-华商生活 2019-06-06
  • 要战胜对手需要学习对手的长处,弥补自己的短处,但这不是关键,关键是发扬自己的长处。这叫你打你的,我打我的。 2019-05-30
  • 汽车达人秀(109) 驶过独库公路的一年四季 2019-05-30
  • 紫光阁中共中央国家机关工作委员会 2019-05-27
  • 【文艺时代】尹昉:星空下跳舞 2019-05-21
  • 西部网(陕西新闻网)www.cnwest.com 2019-05-21
  • 国际娱乐平台 190期湖北福彩30选5开奖号码 体彩排列3文字公式 360老快3遗漏数据查询 网球比分网直播 凯旋国际娱乐网 今天的湖北十一选五开奖 大乐透尾数分布图2 江苏11选5前3走势图 吉林快3号码一和值推荐 新疆十一选五中奖规则 平码4中4 北京单场全包什么意思 宁夏11选5宁夏助手 冰球运球过人