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    From Membership to Loyalty: How to Increase Connection

    pk10秒速赛车计划:From Membership to Loyalty: How to Increase Connection | MCI Group | MCI Group | EN

    Calendar icon January, 30 2019

    There are many external factors that impact how membership evolves...

    pk10个人投注心得分享 www.856gw.com Increasingly diverse audiences with growing expectations, the search for additional revenue streams and new online communication channels that surface. 

    But, what always remains at the core of how any association operates is its relationship with its members.

    Attracting, engaging and retaining members is always a priority. However, for many associations member retention is reactive. Too few are proactive enough to identify membership segments that require special nurture and even less have taken the step to continuously track the changing needs of their membership and reinforce their value to further strengthen their relationship with them.

    While many members might feel satisfied, how many do actually feel a connection to the organisation? A connection that will transform them into loyal members?

    Member loyalty can be perceived differently. But, despite how organisations see and measure loyalty, there are three key areas that cannot be ignored: member satisfaction with the association, likelihood to renew membership, and the sense of connection to the organisation’s core value.

    So, how can associations ensure that their members are not only content, or just happy with their membership, but are encouraged to become loyal?

    You want to discover more about our services? Discover our services

    Personalisation matters

    Content is one of the most important tools to engage with members, but when utilised incorrectly can have a negative impact on the member-association relationship. Standard messages that are spread across all members regardless of age, region or needs, indifferent information that add no value to recipients, language errors or inconsistencies, and inconvenient content formats can really harm a member’s perception and jeopardise their relationship with the association.

    The more personalised the content is, the easier it becomes to drive members into loyalty.

    Channels, timing and formats make a difference

    In order to transform a satisfied member into a loyal one, associations need to keep communication consistent; communication that is target-focused and value-driven. One of the greatest benefits members seek to enjoy, is the opportunity to stay up-to-date with the latest trends and research.

    Therefore, it is important to maintain an open communication channel, preferably via email - the dominating means of contact with members - on a weekly or monthly basis. Social media, articles, journals and videos can also create powerful storytelling, but direct email is particularly popular when it comes to consuming easy and engaging information.

    Contact us here to discuss how your association can be future-ready and stay relevant for its members.

    ABOUT THE AUTHOR

    maria.kriva

    maria.kriva
    Maria Kriva

    Maria is a Content writer at MCI Group, covering stories on association membership and growth, sponsorship, attendee engagement and conference impact; former online journalist and avid film critic.

    Send me a message

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  • 5月份国民经济数据发布:中国经济持续稳中向好 2019-10-04
  • 端午假期天气:河北中北部有雷阵雨 气温略有下降 2019-10-04
  • 脸每天都洗,但你真的洗对了吗? 2019-10-02
  • 【高清组图】新疆福海县50多万头(只)牲畜浩浩荡荡转向夏牧场 2019-09-29
  • 伊朗队一胜解“三愁” 见到小组出线曙光? 2019-09-15
  • 回复@海之宁:你要懂逻辑会看不懂这篇帖子? 2019-09-15
  • 全面领会“八个明确” 内化于心外化于行 2019-09-09
  • 承德市双滦区坚持整改“回头看”与专项巡察相结合 切实做到立行立改全面整改 2019-09-07
  • 《王者荣耀》Switch版正式公布 今年秋季推出 2019-09-07
  • 和“看着就想笑”说说你的“8421” 2019-09-05
  • 王秀英受邪教全能神蛊惑离家出走 家人盼归 2019-08-26
  • 科学用血献血,你要get这些知识点 2019-08-26
  • 索尼2018SWPA伦敦行 A7RM3实拍样张图赏 2019-08-22
  • 心慌别忍着 可能是房颤 2019-08-16
  • 小卒子,你南街村的代言人啊?扮豬不咋像呢!你滴,大大滴,明白? 2019-08-14
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